Events. 2. Klazify connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications. 0 Policies requires you to update your software for use by publisher and vendor partners, such as scripts and tags that result in personal data processing or the storing and/or accessing of information on user devices. 0 are an industry standard taxonomy for content categorization. Impression Object. Why Spreaker is the Best Podcast Host. 2- In the box provided, copy and paste the URL of the marketplace where the selected program may be downloaded, confirm that you are not a robot, and submit. 2. Besides, the data is available on JSON, Python, and PHP. The fastest way to integrate your own ios app search into your product. 0 Operational TCF V2. When using Cookiebot with the IAB TCF v2. txt) or read online for free. 2. The total number of categories. 0 has been developed to provide both users and operators of digital properties such as publishers and advertisers with greater transparency and control. 2 Supporting Resources page to review the most relevant resources about TCF v2. 1 Content Categories. This latest version includes updates to better support a variety of areas – News, Video/CTV content,. 2. Developed by the IAB Retail Media Measurement Working Group in collaboration with the Media Rating Council (MRC), this comprehensive document aims to bring. This could be done by “blacklisting” certain IAB categories, advertiser domains, or selected creatives. 2 are: 1. Ad design: It's easy to identify Twitter Amplify pre-roll ads, thanks to their sharp new look. However, these guidelines did not come with corresponding. Participants may include publishers, advertisers, vendors, and/or CMPs. Each category contains: id, name, type (type can be "declared_by_dev" or "inferred"). Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. Blocked advertiser categories using the IAB content categories. We strongly encourage all clients to follow this article in order to receive updates of how Sourcepoint is supporting your organization's transition from IAB GDPR TCF v2 to v2. This can result in a difference in the appearance of the consent banner configured in your Cookiebot account and the consent banner shown to visitors on your. 0 is the result of continuous consultation with its users and a broad base of stakeholders. The TCF is a voluntary standard intended for use by three categories of stakeholders: publishers, vendors, and Consent Management Platforms . The latest version of the IAB Tech Lab’s Content Taxonomy, now released for a public review period until March 1, 2017, possesses both of these qualities and more. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with. Automate Your Workflow With 42matters’ APIs. keyword - string. In the run up to the launch of TCF v2. Full-text search over the entire GPlay store. 0 are an industry standard taxonomy for content categorization. abamie6974. The end result is that the URL or domain can now be placed in a specific category. Featuring speakers from IAB Europe member companies and advertisers including IAB Tech Lab, OneTrust PreferenceChoices, Xandr, and more, the event was split into panel sessions to address and…Klazify visits the specified site or URL, collects data, and categorizes it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other reasons. 2. Our story. 2를 사용하는 TC 문자열을 허용할 예정입니다. If you are looking for an API that integrates with C language, try Klazify. IAB는 2023년 5월 16일에 IAB TCF v2. Make sure an IAB-validated CMP is being used and its ID is correctly set in the TC strings. 0? TCF v2. Most importantly, the TC string, including its encoding format, remains the same. Range is 0 (very low traffic) -100 (very high traffic). IAB v2. Relational ID System Content Taxonomy v2 with Tiered Categories APB Suitability categorization Unique ID ParentName Tier 1 Tier 2 Tier 3 Tier 4 Low, Medium, High Risk ThresholdThe IAB Europe has had many months — or really well over a year (at least) — to prepare its response to the ADP’s finding so ofc it’s chock full of spin. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Logos, business information, location, market category, security, apps, and other features are all included in the data. 0 . IAB Categories. State of the art accuracyIAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityThis API connects to a specific website or URL, acquires data, and then classifies it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. 0 defines additional content. 0 continues to be an optional supplement to the core consent framework in the Cookiebot CMP solution. The Website Categorization API performs classification based on the IAB Content Taxonomy 2. As a result, a category can now be assigned to the URL or domain. 5. IAB QAG Taxonomy. Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation, online filtering and more. e. HubSpot. The IAB Taxonomy V2 classifier categories texts into 560 topics. pdf. Filter apps using Android categories, iOS genres, or the Interactive Advertising Bureau’s (IAB) Content Taxonomy of over 1,000 categories for highly targeted results. 4 for the more generalized and. 1 - max pages. 2 Supporting Resources page to review the most relevant resources about TCF v2. These categories can be used for one-to-one personalisation, marketing segmentation, and online administration, among other things. Initially, IAB taxonomy used up to 4 tiers for some categories. Why is that important? IAB categories are much more expressive than the categories on App Stores, respectively more than 1000 categories vs just (about) 50! Clearly not all millions and millions of apps can perfectly fit in the default App Store categories. 2, and how it impacts businesses: The IAB is a non-government entity that helps create a set of standards regarding digital advertising and personalized content and has branches. Kompleks Pendidikan Nilai. IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. Requirements To be allowed to migrate on IAB TCF v2. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id “v9i3On” in the Content Taxonomy 2. When using the V1 model , the Natural Language API filters the categories returned by the classifyText method to include only the most relevant categories for a request. sports, business or science) and subcategories (soccer, agriculture or physics). If your custom implementation or CMP uses the TCF to obtain consent, it passes the consent state to Google as a special TCF string. Klazify captures the most accurate data and generates over 385 topic groups using the industry-standard IAB V2 classification. After receiving criticism since TCF v2. It has four levels of depth, a main category (e. 0 are an industry standard taxonomy. Paid Search Units. 0 webinars slides can be found here and the recording here. g. categories. 0. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes. Category Id Parent Id Category Name; 1: Automotive: 27: 1: Motorcycles: 29: 1: Scooters: 30: 1: Auto Buying and Selling: 31: 1:. IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityFull text search API for finding iPhone and iPad apps on Apple App Store programmatically. D2C categories less than 1%: Baby Care / Parenting (. The 11 Brand Safety categories identified in the framework are introduced in v2. 10/May/2021. 2 spreadsheet). Show hidden characters. 3 Support for Native ad units and multiple minor enhancements. Review your vendor list. HubSpot Slack Intercom Pipedrive Zendesk Gekoboard Klipfolio Dynamics And many more! IAB categories v1. 0 Consent String. The specification is publicly available. The IAB Video Center of Excellence Advanced TV Committee along with the IAB Tech Lab Working Group will continue to focus on these and other issues surrounding addressability and targeting. 0 Policies - (here) TCF Technical Specifications TCF Implementation Guidelines (here) Transparency and Consent (TC). The end result is that the URL or domain can now be placed in. Using the IAB V2 Standard Classification taxonomy, this API connects to a specific site or URL, gets data, and then categorizes it into over 385 separate categories for one-to-one customization. This does not affect targeting. It has four levels of depth, a main category (e. 1 although governance over technical content remained with the OpenRTB community. 0. The Adapter can be used to request banner and video ads for mobile web and desktop. Primary IAB category ID "IAB-111" meta. This is a requirement for all CMPs registered with the IAB. Back Careers. 2 introduced "Brand Safety" categories to the Content Taxonomy. getASN: Autonomous System Number. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Cajun/Creole. The TCF v2. Cajun food, creole food, Cajun foodhouses, Creole foodhouses, equipments/recipes needed for. The IAB Tech Lab has published detailed documentation on the changes in TCF 2. If you are an IAB member and would like to be involved in these ongoing discussions, please email [email protected] Advanced TV Targeting PrimerOverview. 0. 0 went into effect, the IAB is aiming to better meet the expectations of users and regulators. For example, you can get the IAB categories for Tinder on Android by its "package name. The main policy amendments featured as part of TCF 2. 0 are an industry standard taxonomy for content categorization. 2. 4. Enrich your leads with publisher details, app insights, localization information, and more. When using the V1 model , the Natural Language API filters the categories returned by the classifyText method to include only the most relevant categories for a request. 1 classification release last month, Valossa AI has evolved again to detect an even broader set of video topics based on IAB Tech Lab Content Taxonomy v2. Klazify can go to the requested domain name or URL, gather its content, and classify it according to an IAB V2 Standard classification taxonomy, which can be used for 1-1 personalization, marketing segmentation, online filtering, and more. t4 ”. Note: The IAB categories are tiered (tier 1 and tier 2). As a result, a category can now be. Sort events:4’s/IAB Education Guide to the Standard Terms and Conditions Version 3. pdf), Text File (. g. 2 requirements by January 2024. Block list of IAB content categories. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It has four levels of depth, a main category (e. £39 +VAT / YEAR. deprecated IAB v1 category mapping). While the adoption of the GPP is underway, there will be a period of time where the TC string may be retrieved from more than one location; either the TCF-specific or GPP interfaces. 0. Any requests with TCF v2. HTML5 for Digital Advertising. The latest version of the IAB Tech Lab’s Content Taxonomy, now released for a public review period until March 1, 2017, possesses both of these qualities and more. eu/tcf. the retention periods;. 1 million in 2019, On May 16, the IAB released details about the new version of TCF — TCF v2. The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2. 2 New enhancements for private marketplace direct deals, video, mobile, and regulatory signals. Recommendation Widgets. g. 2 New enhancements for private marketplace direct deals, video, mobile, and regulatory signals. k. The IAB Taxonomy V2 classifier categories texts into 560 topics. Our story. 3. Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation, online filtering and more. Visit the Ads API support section. 2 Banner Ad TypesThe category mapping file (*. Log In; Create Account;. This document is a summarization of Tier 1 and Tier 2 categories, released in January of 2017; this is the culmination of the working group efforts and can be found at: The 3. Burgers, burger houses, steakhouses, online selling of american cuisine (e. Some publishers would rather run house ads than show an inappropriate ad. The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in Europe. Barbecues (food), barbecues (physical equpments), grills (physical stores) IAB8-3. These standards provide the protocol for real-time bidding transactions and include. 0. 456 IAB15-1 Astrology Astrology 265 IAB9-17 Home Recording Audio Production 658 IAB20-4 Australia & NZ Australia and Oceania Travel 30 IAB2-3 Buying/Selling Cars Auto Buying and Selling 32 IAB2-1 Auto Parts Auto Parts 518 IAB17-1 Auto racing Auto Racing 34 IAB2-2 Auto Repair Auto Repair 1 IAB2 Automotive Automotive 215 IAB8-2 Barbecues &. Register Learn more. Due to widespread industry adoption, OpenRTB was established as an IAB standard in January 2012 with the release of version v2. The TCF v2. It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. To support CMPs in their developments, IAB Europe has released a new CMP Validator Chrome Extension available here that includes all requirements of TCF v2. traffic - Estimation of how frequently a certain keyword is being researched . The CMP creates and sends the TC (Transparency & Consent) string. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. 2, IAB Europe specifies that “the TCF policies will include a warning that an unjustifiably large number of Vendors may impact users’ ability to make informed. Included are hyScore categories, IAB categories and the current hyScore’s "category-to-IAB" mapping (IAB v2 category mapping, incl. As a result, the URL or domain will now be assigned to a particular category. The IAB Tech Lab also provided an update on TCF v2. eu/tcf. Try Vyond Today. 0 integration framework enabled, a number of IAB compliance policy rules are enforced on the banner that will be shown to your visitors. OpenRTB 2. The IAB Content. x history. com to sign up for compliance with the latest Podcast Technical Measurement Guidelines v2. 2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it’s appropriate for their ads. 5. IAB categories v2. Make sure to copy the entire ID and separate multiple IDs with semicolons. t3 . In response to previous feedback and criticism surrounding TCF v2. These changes include:Version 1. offsiteDeliveryEnabled: boolean September 30th – Deadline for supporting v2. It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for. deprecated IAB v1 category mapping). a. And the release of the TCF V2. zip-file) for hyScore|analyze v3 contains the latest CSV-File. IAB Annual Leadership Meeting 2024. 0 categories in the response. v3 has been updated to include "Remote Working" and other categories that have become relevant in the past few years. Klazify can go to the requested domain name or URL, gather its content, and classify it according to an IAB V2 Standard classification taxonomy, which can be used for 1-1 personalization, marketing segmentation, online filtering, and more. It also assigns a level of confidence to each category. 2,. cookielawinfo-checkbox-functional:The Interactive Advertising Bureau ( IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. What it is, when and how you use it and much more. Then, Google’s ad tags and SDKs consume the TC string they receive from the CMP. This object represents the most general type of impression. S. . Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. related hyScore. com are from the Google Play™ Store, the Apple App Store®, the Amazon AppStore®, the Tencent Myapp®, the Apple TV App Store®, the Amazon Fire TV®, and the Roku Channel Store® and all the rights belong to their respective owners. As with most data from IP2Location, your business can leverage the IAB categories to. INTERACTIVE ADVERTISING BUREAU. IAB categories v3. relevance) # how. Version 2023-05-15. 0-compliant consent management. x history. TCF v2. 0. There are 26 tier-1 (top level). 2. • Improved Ad Targeting. A display ad can also be a. The IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. Also, by doing this, many areas from a company can be profit from the achieved data. Refer to enum ContentCategory. You can get it for FREE by signing up. The “floor” is an industry baseline for brand safety. Content Taxonomy v2 with Tiered Categories Name IAB9-6 Candle & Soap Making Web Clip Art IAB19-33 IAB17-6 Canoeing/Kayaking Windows IAB19-36 IAB2-4 IAB9-7 IAB4. It is possible to have multiple brand safety category labels (and appropriate risk levels with each brand safety category label) associated with a given piece of content. IAB TCF 2. Although the term “banner” may have a very specific meaning in other contexts, where it can be many things including a simple static image, an expandable ad unit, or even in-banner video (refer to the Video object in Section 3. 4. U. 0. Automate Your Workflow With 42matters’ APIs. Klazify will travel to the provided website or URL, collect data, and classify it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 personalisation, marketing segmentation, internet filtering, and other purposes. and then some. This 1 hour information session includes a 30-minute presentation. 3 Support for Native ad units and multiple minor enhancements. gov. 1 Content Categories. 0 to the marketplace. Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure, we’ve got you covered. Whether you simply need a place to host one podcast or you’re looking for a fully customized space to manage monetization for your entire podcast network, we have the plans, and the features, you’re. Explore Audiobooks. IAB content taxonomy IAB v2. 1, αλλά ενθαρρύνουμε τις cmp να ακολουθούν τις Οδηγίες σχετικά με το iab στα ορόσημα υλοποίησης, καθώς ο κλάδος κάνει τη μετάβασή του στο tcf v2. The outcome is visible in JavaScript, Jquery AJAX, PHP Curl, and Python. Klazify makes integrating data into custom applications a breeze. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. TCF v2. Using the IAB V2 Standard Classification taxonomy, this API connects to a specific site or URL, gets data, and then categorizes it into over 385 separate categories for one-to-one customization. BRUSSELS, BELGIUM - 12th January 2023: The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision. IAB UK events are the go-to place for our members to stay up-to-date with latest industry developments and trends. 2. I. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member. There is no action to take. 2. Promoted. Use our API for Android and iOS to find the IAB categories for every mobile app. Negeri Sembilan. Access the Rockwell Automation Download Center to keep your products current. 2. x history. 2 Technical Specifications Updates. Please also visit the TCF v2. The IAB TCF has to be enabled manually to make your site compliant. 2 strings sent before this date may result in errors. Sign-up must occur by Dec 31, 2022 and certification must be completed by December 31, 2023. The cookie is used to store the user consent for the cookies in the category "Performance". 2 New enhancements for private marketplace direct deals, video, mobile, and regulatory signals. • As advertisers demand surged, pre -roll advertising increased its share of revenue to 32% from 22% in 2020. The total number of vendors to be listed on the first layer of the CMP. Full-text search over the entire App Store store. Request the valid content categories to be set as targeting_criteria for a line item. 1. There are 26 tier-1 (top level) categories, 366 tier-2 (sub level) categories, and an additional 12 tier-3 categories that are specific to the Webshrinker category service. 2. Your stakeholders are your most important asset, yet they are also the source of your highest risk. This can be done by setting the value of the categories request parameter on the line item endpoint to the set. 1. queue Save This. While PDF versions of the IAB lists with special category and sensitive data. The IAB Taxonomy V2 classifier categories texts into 560 topics. IAB’s consent model is fundamentally different from Cookiebot’s core consent model. 2 digital advertising standards. 1 Content Categories. 4. 0 went into effect, the IAB is aiming to better meet the expectations of users and regulators. IAB CCPA Compliance Framework for Publishers & Technology Companies. This document is a summarization of Tier 1 and Tier 2 categories, released in January of 2017; this is the culmination of the working group efforts and can be found at:. 2,. With a view to implementing these policy changes, IAB Tech Lab has updated the technical specifications for the Transparency & Consent Framework. As a result, the URL or domain will now be assigned to a particular category. For example, Healthy Ads offers 100+ contextual targeting options in Health & Fitness across areas like General Health, Medical Conditions, Chronic Diseases and Infections to name a few. IAB/MRC Retail Media Measurement Guidelines is set to publish on September 13th for public comment. Klazify will visit the specified site or URL, collect data, and categorize it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other reasons. The domain category is based on IAB Tech Lab Content Taxonomy. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. 0. 4 Support for Audio ad units and the largest set of minor to moderate enhancements in v2. Venue: IAB Centre. The set of IAB categories that this campaign may be excluded from based on where the ad request is from. 3G: the third-generation mobile network infrastructure. 2, introducing significant modifications that will have a profound impact on the dynamics of online advertising for publishers and advertisers alike. related hyScore categories. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth. Based on the IAB Tech Lab Content Taxonomy, the categories are defined under two tiers. The IAB would like to thank the following sponsors for supporting this year’s study: ABC Audio AdsWizz AudioBoom Authentic DAX Entercom Market Enginuity Megaphone. IAB Tech Lab stewards the development of these technical specifications. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe . sports, business or science) and subcategories (soccer, agriculture or physics). To achieve this, advertisers deploy tactical ad products, and the IAB Native Task Force has identified the six categories of ad unit types most commonly used today in pursuit of this goal. Please email [email protected] Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2. results: print (result. 2%), Other (. To support CMPs in their developments, IAB Europe has released a new CMP Validator Chrome Extension available here that includes all requirements of TCF v2. 0 user permissions, which are encoded into a “Transparency and Consent string” or “TC string”. Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation. Browse IAB member companies by category; IAB Global Network: Worldwide Members; Benefits Learn the perks of IAB membership; Tiers & Requirements Membership categories,. IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption. IAB categories (Column AE) Copy the targeting criteria IDs you would like to target from the syntax sheet, and paste them into the corresponding column in your Ads Editor file. There is no action to take. Google now fully supports TCF v2. Back Meet the team. Yahoo Gemini is an ad network that offers its users both native and search traffic. . The IAB Taxonomy V2 classifier categories texts into 560 topics. IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityIAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityFirst, we used IAB categories, classification parameters utilized by 42Matters; this relied on the correct classification of apps by 42Matters and might have resulted in the potential exclusion of. 3- After that, you’ll obtain the API answer in your preferred programming language. This documentation will help you understand the new requirements and how to implement them. e. Barbecues & Grilling. What Are The Main Features and Components of an SSP?IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB v2. When creating an Ad Group with the PREROLL_VIEWS objective, one or two advertiser_business_categories must be set for the Ad Group. 0. The 3. iab_v3 Klazify connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications. However, the lower-level categories are too narrow, so we combined the lower-level tiers and shrunk the taxonomy to 2 levels for better accuracy and readability. deprecated IAB v1 category mapping). The Website Categorization API performs classification based on the IAB Content Taxonomy 2. Each category of participant has specific obligations and requirements which are included in these Policies. For maximum accuracy, Triton Digital recommends you assign tier 2 categories (that is, a tier 1 category and a tier 2 subcategory) to your advertisers. These categories. 2. 2. 71760 Bandar Enstek. This update brings several important changes that will affect how online advertising works for both publishers and advertisers. badv: optional: Array of strings-Block list of advertisers by their domains. Download Now. 0 instead. • Podcast advertising categories are diversifying: the “Other” category —which contains an increasing number of ad categories with lower spend—more than tripled share in just two years. 0 a publisher. sports, business or science) and subcategories (soccer,. 4 Support for Audio ad units and the largest set of minor to moderate enhancements in v2. The IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. the IAB Podcast Advertising Revenue Study conducted by PwC US. Your business may utilize the IAB categories to create adverts and content to target. 2, ad verification vendors are not required to apply risk levels to topic categories other than the 11 core Brand Safety categories in the Content Taxonomy. Under IAB GDPR TCF v2. 0 this summer is no exception. 2. AOL CBS Interactive Celtra Crisp Media Dow Jones &. The 11 categories are: 1. In this blog.